Marketing in 2021 and Beyond

Here’s a quick summary of America’s marketing landscape – Shorter attention span, craving stimulation more than ever before, continually moving towards tribalism and division, privacy is a concern, increased isolationism. But it hasn’t always been this way. Before the recent shift in marketing and technology, broad reach advertising was effective. Marketing was a battle of creativity and long-term brand moves. …

Small business cash flow through digital marketing

A common problem many small business owners have is inconsistent cash flow. Historically there was a problem with small business marketing. Although you could run ads in a phonebook or rent a billboard, you never really owned the real estate. You always “rented” ads, businesses never owned the space. Additionally, it was more difficult to predict the volume of new …

Why is my website not secure?

If your website is not secure like any of these pictures: …then it’s an issue that Search Engines take seriously, and it can greatly affect your brand. Throughout the history of the internet, websites have been used for malicious activity, and tactics have evolved over time. One major historical problem was websites not transferring user-inputted data securely. This meant that …

How Often Does a Website Need Maintenance?

The short answer is it depends on your business, but most of our clients receive maintenance on a monthly schedule. In order to answer this question more fully, let’s take a brief look at the history of website maintenance and security. In the past, most websites did not need maintenance because they were not built on open-source platforms like WordPress. …

Business Digital Marketing, What Works?

In the early 2000’s, few businesses had a website. Back then, a business could hire any web designer that threw around technical jargon and made big promises. Competition on the web was scarce, so driving business was easier. Back then, websites were sold to business owners as features and benefits. Google was young, and their ranking algorithms allowed for spammy …

Business reasons for website maintenance

Most businesses are looking for their website to accomplish the following business objectives:  Website availability Brand well-being Flow Decision-making Nimble marketing Website availability Regular website maintenance assures you that your website is always active, and you have peace of mind that it’s doing what you want it to do. You had your website designed for a purpose and in order …

Clean the toilet to win the war

The U.S. military wins wars because they clean toilets, shine their boots, and make their beds. Historically, disease is the number one cause of death for militaries. Wars have been lost because little things like hygiene were taken for granted. In basic training, soldiers are taught to clean toilets before they shoot a weapon. The principle of assigning value to …

AI and the Why

AlphaGo is an award-winning documentary available on Youtube.  Spoiler Alert!  It’s about the ancient Chinese board game called Go being challenged by an artificial intelligence program developed by Google’s DeepMind.  It was once said that computers are not equipped to make cognizant or conscious decisions based on feelings or intuition, rather they are better suited for simple computation at scale, …

What’s required to become a programmer?

What do I need to know to become a programmer? Not much, just the basics of problem solving and critical thinking. If you can triage a problem, and are willing to learn and think, then you’re off to a great start.  And think about this:  Do you know how to learn?  Learning is required in programming. It’s a field where …

Being Right or Resolving Issues

Is it better to be right or move forward towards an aligned purpose?  As people we are defensive and have a desire to be right. In bad situations, people aren’t looking to resolve issues, we’re looking to be right. Examples are: the small customer who believes the big brand is out to get them and chews out customer service, or …