Why is my website not secure?

If your website is not secure like any of these pictures: …then it’s an issue that Search Engines take seriously, and it can greatly affect your brand. Throughout the history of the internet, websites have been used for malicious activity, and tactics have evolved over time. One major historical problem was websites not transferring user-inputted data securely. This meant that …

Presentation that drives demand

A child judging value: Presenting the same information in a more appealing way drives demand.  But how important is it? At Fire and Hammer we’ve been on the same journey all businesses are on, learning how to present ourselves in a way that people will find our offerings as valuable.  What’s the difference between a row of 5 quarters vs. …

Brand Perception: How Your Website Affects Customers

Here’s a quick summary of this post in audio. Having a website is great, and so is having customers. This post will walk you through how your website affects people, and I hope you get some ideas for how to use your website more effectively. How does your website affect the people who visit it? And what value is being …

What is a Story Website?

Content is the biggest challenge for any company working on their website. What do we put on the website? That’s why it helps to have a third party designer/storyteller get inside your world and offer what they think you’re all about. When looking at our own businesses it’s hard to see the forest through the trees. And with that being …

The “What’s What” of Branding

Well, the internet is down. Our neighbors cut the line outside, so I have just been writing all day about lots of different topics and you know what? It occurred to me to talk about branding. I’m going to help bring it into perspective and shed some light on this monster. So… branding. I talk to a lot of people about …