HiStory

History it’s a part of everything we do. Each decision we make today is based on the history and experience of yesterday, and the day before that, and the day before that, etc… The same goes for us in work. Each company, position, offering, or service we create has a history behind it. The history is always a series of …

Hello

Hello–on the surface it’s a simple word that we use everyday. Underneath, it’s a complex word that ties in deeply to our culture, childhood perspective, and daily interactions that occur within our individual microcosm. Consciously or unconsciously each of us have assumptions when it comes to saying hello. Here are a few things you should know and probably already do …

A #1 With A Sweet Tea

Sitting down at one of my favorite local restaurants I ordered a #1 with a Sweet Tea to drink.The server asks me if that will be all and I say yes expectantly awaiting my food. The food arrives and it comes out perfectly. It looks and tastes just like the last time I had it. Sometimes creative liberty can be …

Invisible Expectations

As consumers we are genuinely unaware of good customer experience and what it takes to produce that customer experience. When I walk into Chick Fil A I don’t think about the thousands of dollars that are spent on AC. It is so expected that I would only notice it if it wasn’t working and then I might even complain. It’s …

Connect.

Fire & Hammer offers branding and digital marketing through in-depth discovery of small and medium sized businesses so that they can make better connections online. Marketing has always been about attention, but because there’s so much noise in the world today, businesses have to connect with their audience to win. Just getting attention without connecting won’t work anymore. And to …

Your brand and website software updates

A brand is the reputation of an organization, product or service. It’s the gut feeling people have. An example of this is think about Nike or McDonalds, and you have a gut feeling about them. This all is part of their branding. An organization’s website, logo and messaging are all part of their overall brand. These are all tools to …

Why is my website not secure?

If your website is not secure like any of these pictures: …then it’s an issue that Search Engines take seriously, and it can greatly affect your brand. Throughout the history of the internet, websites have been used for malicious activity, and tactics have evolved over time. One major historical problem was websites not transferring user-inputted data securely. This meant that …

Presentation that drives demand

A child judging value: Presenting the same information in a more appealing way drives demand.  But how important is it? At Fire and Hammer we’ve been on the same journey all businesses are on, learning how to present ourselves in a way that people will find our offerings as valuable.  What’s the difference between a row of 5 quarters vs. …

Brand Perception: How Your Website Affects Customers

Here’s a quick summary of this post in audio. Having a website is great, and so is having customers. This post will walk you through how your website affects people, and I hope you get some ideas for how to use your website more effectively. How does your website affect the people who visit it? And what value is being …

What is a Story Website?

Content is the biggest challenge for any company working on their website. What do we put on the website? That’s why it helps to have a third party designer/storyteller get inside your world and offer what they think you’re all about. When looking at our own businesses it’s hard to see the forest through the trees. And with that being …