Many of us are looking for worthwhile work. That means work that matters, work that changes and shapes with the demands of servitude required. Work that is founded on principle. The factory model is dead, but a new wave of service and purpose is being caught by some entrepreneurs, business owners and service professionals. Even product-based companies are transitioning to …
Corners
Corners are everywhere. They are milestones for our lives. They are course changing decisions that need to be made. Corners are always there; we just don’t see them until pressure is applied. Sometimes they are subtle other times they are blatant. Corners refine tribes and cultures and either unify or divide. Corners make or break leaders. They are also known …
Art
Art is an expression of ourselves. At the very core of it, it can be a selfish venture to showcase one’s self or one’s view to the world. Oftentimes we create art in our work and it becomes personal. We take pride in the detail, the planning, execution, and final product that we created. Then someone comes along with critique …
Connect.
Fire & Hammer offers branding and digital marketing through in-depth discovery of small and medium sized businesses so that they can make better connections online. Marketing has always been about attention, but because there’s so much noise in the world today, businesses have to connect with their audience to win. Just getting attention without connecting won’t work anymore. And to …
Being Raw
Recently we’ve been documenting our own journey, and through reviewing what we’ve recorded, we can see more of the good and bad in our lives. We can see more of where we’re hiding and being fake because we don’t want to be rejected. The more we go on this journey, the more we’re discovering who we are instead of being …
Happenstance or Intentional
Humans are naturally intentional. When unintentionality is present, it’s simply because one chose to be. Unintentionally is simply deferring the present to avoid being uncomfortable. We ignore the present to hold on to what we have rather than growing and improving to continue moving forward. Unintentionality is convenient when we need it to be. It’s justified in moments of fear …
Why Website Software Updates are Needed
Website software updates over time have become more and more necessary. Websites run off of software, and software is the code that makes websites function. Historically, websites were more straightforward or simple, and it was more likely that there was just one in-house developer or group of people developing the website. Website software was more simple, controlled and straightforward, and …
Your brand and website software updates
A brand is the reputation of an organization, product or service. It’s the gut feeling people have. An example of this is think about Nike or McDonalds, and you have a gut feeling about them. This all is part of their branding. An organization’s website, logo and messaging are all part of their overall brand. These are all tools to …
Marketing in 2021 and Beyond
Here’s a quick summary of America’s marketing landscape – Shorter attention span, craving stimulation more than ever before, continually moving towards tribalism and division, privacy is a concern, increased isolationism. But it hasn’t always been this way. Before the recent shift in marketing and technology, broad reach advertising was effective. Marketing was a battle of creativity and long-term brand moves. …
Small business cash flow through digital marketing
A common problem many small business owners have is inconsistent cash flow. Historically there was a problem with small business marketing. Although you could run ads in a phonebook or rent a billboard, you never really owned the real estate. You always “rented” ads, businesses never owned the space. Additionally, it was more difficult to predict the volume of new …