Marketing in 2021 and Beyond

Here’s a quick summary of America’s marketing landscape – Shorter attention span, craving stimulation more than ever before, continually moving towards tribalism and division, privacy is a concern, increased isolationism. But it hasn’t always been this way. Before the recent shift in marketing and technology, broad reach advertising was effective. Marketing was a battle of creativity and long-term brand moves. …

Small business cash flow through digital marketing

A common problem many small business owners have is inconsistent cash flow. Historically there was a problem with small business marketing. Although you could run ads in a phonebook or rent a billboard, you never really owned the real estate. You always “rented” ads, businesses never owned the space. Additionally, it was more difficult to predict the volume of new …

Why is my website not secure?

If your website is not secure like any of these pictures: …then it’s an issue that Search Engines take seriously, and it can greatly affect your brand. Throughout the history of the internet, websites have been used for malicious activity, and tactics have evolved over time. One major historical problem was websites not transferring user-inputted data securely. This meant that …

How Often Does a Website Need Maintenance?

The short answer is it depends on your business, but most of our clients receive maintenance on a monthly schedule. In order to answer this question more fully, let’s take a brief look at the history of website maintenance and security. In the past, most websites did not need maintenance because they were not built on open-source platforms like WordPress. …

Designed Creativity

Creativity is often seen as some random process that flows spontaneously throughout our lives.  Creativity can be elusive and cannot be called upon on demand. However, structures that are intended to facilitate creativity can be designed. Structures for creativity provide outlets that allow flow to happen more easily and fluidly. Designing to facilitate creativity allows creativity to be produced more …

Mapping

We often think of ourselves as autonomous beings that don’t create cause and effect. But reality proves that our actions and work are not performed in a vacuum but rather in an ecosystem. Ecosystems are intricately connected, take away or add one aspect to the structure and you will have effectively changed the entire system.  Every action taken has a …

Business Digital Marketing, What Works?

In the early 2000’s, few businesses had a website. Back then, a business could hire any web designer that threw around technical jargon and made big promises. Competition on the web was scarce, so driving business was easier. Back then, websites were sold to business owners as features and benefits. Google was young, and their ranking algorithms allowed for spammy …

Website Buyers Guide

No one woke up thinking I need to buy more websites today. Normally we have goals or reasons as to why we want to purchase a site. However, it is really easy to get trapped in the cliche business reasons for a website. Such as, I need more brand presence, we need more marketing, or we need to increase sales …

Business reasons for website maintenance

Most businesses are looking for their website to accomplish the following business objectives:  Website availability Brand well-being Flow Decision-making Nimble marketing Website availability Regular website maintenance assures you that your website is always active, and you have peace of mind that it’s doing what you want it to do. You had your website designed for a purpose and in order …

Clean the toilet to win the war

The U.S. military wins wars because they clean toilets, shine their boots, and make their beds. Historically, disease is the number one cause of death for militaries. Wars have been lost because little things like hygiene were taken for granted. In basic training, soldiers are taught to clean toilets before they shoot a weapon. The principle of assigning value to …