Driving into a blasting zone on a mountain doesn’t sound too smart. It seems pretty obvious that if I start driving towards the blast, my car is going to get pulverized from some gigantic boulder hurling through the air at 100 miles per hour. There are also moments in life that catch us by surprise, and nobody likes surprises, except on …
15 Seconds
If you only have 15 seconds what are you going to do? How much can you actually accomplish in 15 seconds? You could take a sip of water, or you could write a sentence. You might even be able to change clothes if you’re quick enough. 15 seconds sounds really short. The more you think about what you could or couldn’t do …
The Customer Isn’t Always Right: Serving with Purpose
This is totally a hot topic (well for me at least, I get excited over stuff like this all the time), because a lot of us grew up with the mentality that, “the customer is always right.” The internet is full of information and the trend is that customers do research before buying. So, some customers will know the lingo for …
The “Perfect” Trap
One of the biggest pitfalls that comes with business is thinking that we have to be perfect. It is a mind set that is easy to get into but extremely hard to get out off. Just take a moment and think with me about the number of projects that were never launched because they weren’t perfect. What about all…
Giving Value in Marketing
My father grew up in the 60’s. Listening to him tell stories of his childhood makes me realize how fast the world has changed. Some of his stories include not having a TV until much later on in life. That amazes me because we live live in a world where we are inundated with smart devices. Because technology has become …
Identifying Your Threats
So many times in our businesses we look at the outside to identify our biggest threats, aka our problems. We are always thinking about what the next best software is that will better our processes, or how we need to find the next best piece of equipment because it will solve this issue we’re having. Don’t get me wrong…