Presentation that drives demand

A child judging value: Presenting the same information in a more appealing way drives demand.  But how important is it? At Fire and Hammer we’ve been on the same journey all businesses are on, learning how to present ourselves in a way that people will find our offerings as valuable.  What’s the difference between a row of 5 quarters vs. …

Why Being Unique is so Important

I haven’t read the book Purple Cow by Seth Godin, but from what I’ve heard, the point is that a Purple Cow is memorable, while a black and white cow is not. Why not be purple? Is it scary? What’s wrong with having lots of attention and being remembered? Idk if people expect fakeness, or if fakeness is so normal …

Free

There is no such thing as “free.” If there was anything truly free, that means that no one ever paid a price for it. That would break the laws of economics, it just doesn’t exist. There are such things as gifts, but no such thing as free. Someone always pays for free. So, what are you getting that’s free? What are …

Fluff and Stuff

The Internet has become a huge place for information. Technology has made it easier and easier to place and post information all over on the internet. As a result, there is now a ton of fluffy white noise everywhere you look. So much marketing content is being produced and published now that every outlet is filled with “fluff-and-stuff” content. So much …

Giving Value in Marketing

My father grew up in the 60’s. Listening to him tell stories of his childhood makes me realize how fast the world has changed. Some of his stories include not having a TV until much later on in life. That amazes me because we live live in a world where we are inundated with smart devices. Because technology has become …