Marketing in 2021 and Beyond

Here’s a quick summary of America’s marketing landscape – Shorter attention span, craving stimulation more than ever before, continually moving towards tribalism and division, privacy is a concern, increased isolationism. But it hasn’t always been this way. Before the recent shift in marketing and technology, broad reach advertising was effective. Marketing was a battle of creativity and long-term brand moves. …

Small business cash flow through digital marketing

A common problem many small business owners have is inconsistent cash flow. Historically there was a problem with small business marketing. Although you could run ads in a phonebook or rent a billboard, you never really owned the real estate. You always “rented” ads, businesses never owned the space. Additionally, it was more difficult to predict the volume of new …

Business Digital Marketing, What Works?

In the early 2000’s, few businesses had a website. Back then, a business could hire any web designer that threw around technical jargon and made big promises. Competition on the web was scarce, so driving business was easier. Back then, websites were sold to business owners as features and benefits. Google was young, and their ranking algorithms allowed for spammy …

Website Buyers Guide

No one woke up thinking I need to buy more websites today. Normally we have goals or reasons as to why we want to purchase a site. However, it is really easy to get trapped in the cliche business reasons for a website. Such as, I need more brand presence, we need more marketing, or we need to increase sales …

Business reasons for website maintenance

Most businesses are looking for their website to accomplish the following business objectives:  Website availability Brand well-being Flow Decision-making Nimble marketing Website availability Regular website maintenance assures you that your website is always active, and you have peace of mind that it’s doing what you want it to do. You had your website designed for a purpose and in order …

Creating Your Business Website: Purpose, Design, Content, and Budget

Everyone is on the internet these days, which makes an organization’s website crucial. And it’s so important to know what makes a website great, so you can connect with your audience. After reading this article, you will have an understanding of the purpose of a website, as well as the knowledge to decide what kind of website is right for …

Boost CTR with a Killer Hook

Knowing how to improve organic CTR is anything but easy. The first page of Google is a hotly-contested battleground of website results, and fighting your way to the top is HARD. But does it have to be? Turns out there’s an easy way to boost your Click-Through-Rate with SEO that all the top pages on Google use right now. It’s …

How To Rank Higher: An Incredible 2-Step People-First SEO Method

People-First SEO will rank your website higher, and here’s why: According to a study by Search Metrics: The Time on Site for the top 10 URLs is 3 minutes and 10 seconds. The average Bounce Rate for URLs on the first page of search results is 46 percent. But: What does that mean, and what’s People-First SEO? How the Top Sites Got There …

Black Hat SEO vs White Hat SEO: Why You Should Care

SEO is crucial to succeeding online. You have a website, and you want potential customers to find you instead of your competitors. You’ll need an SEO strategy to get your site ranked on search engines. Unfortunately, it gets more complicated after that. Just like in Star Wars, there’s a dark side of SEO and a light side. The dark side possesses …

Keyword Stuffing: Oversalting Your Content

“Keyword stuffing” is a black-hat SEO practice. What does that mean? Google defines keyword stuffing as: “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” From the use of the word “manipulate,” it’s already pretty clear that keyword stuffing is not something you want to be doing. But …