AI and the Why

AlphaGo is an award-winning documentary available on Youtube.  Spoiler Alert!  It’s about the ancient Chinese board game called Go being challenged by an artificial intelligence program developed by Google’s DeepMind.  It was once said that computers are not equipped to make cognizant or conscious decisions based on feelings or intuition, rather they are better suited for simple computation at scale, …

What’s required to become a programmer?

What do I need to know to become a programmer? Not much, just the basics of problem solving and critical thinking. If you can triage a problem, and are willing to learn and think, then you’re off to a great start.  And think about this:  Do you know how to learn?  Learning is required in programming. It’s a field where …

Technical reasons for website maintenance

Why does website maintenance matter? Think about your car needing maintenance. It won’t work without regular oil changes, tire rotation, replacing parts that break through wear and tear, and even putting gas in the gas tank (or charging your electric car). All of these things are maintenance, and it turns out websites need this too. But I used to have …

Boost CTR with a Killer Hook

Knowing how to improve organic CTR is anything but easy. The first page of Google is a hotly-contested battleground of website results, and fighting your way to the top is HARD. But does it have to be? Turns out there’s an easy way to boost your Click-Through-Rate with SEO that all the top pages on Google use right now. It’s …

How To Rank Higher: An Incredible 2-Step People-First SEO Method

People-First SEO will rank your website higher, and here’s why: According to a study by Search Metrics: The Time on Site for the top 10 URLs is 3 minutes and 10 seconds. The average Bounce Rate for URLs on the first page of search results is 46 percent. But: What does that mean, and what’s People-First SEO? How the Top Sites Got There …

Black Hat SEO vs White Hat SEO: Why You Should Care

SEO is crucial to succeeding online. You have a website, and you want potential customers to find you instead of your competitors. You’ll need an SEO strategy to get your site ranked on search engines. Unfortunately, it gets more complicated after that. Just like in Star Wars, there’s a dark side of SEO and a light side. The dark side possesses …

Keyword Stuffing: Oversalting Your Content

“Keyword stuffing” is a black-hat SEO practice. What does that mean? Google defines keyword stuffing as: “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” From the use of the word “manipulate,” it’s already pretty clear that keyword stuffing is not something you want to be doing. But …