Website Buyers Guide

No one woke up thinking I need to buy more websites today. Normally we have goals or reasons as to why we want to purchase a site. However, it is really easy to get trapped in the cliche business reasons for a website. Such as, I need more brand presence, we need more marketing, or we need to increase sales …

Clean the toilet to win the war

The U.S. military wins wars because they clean toilets, shine their boots, and make their beds. Historically, disease is the number one cause of death for militaries. Wars have been lost because little things like hygiene were taken for granted. In basic training, soldiers are taught to clean toilets before they shoot a weapon. The principle of assigning value to …

Being Right or Resolving Issues

Is it better to be right or move forward towards an aligned purpose?  As people we are defensive and have a desire to be right. In bad situations, people aren’t looking to resolve issues, we’re looking to be right. Examples are: the small customer who believes the big brand is out to get them and chews out customer service, or …

Chasing Numbers

Recently, one of my good friends talked about people who are just out to chase a number: price is the only thing that matters to them. They are only looking at the price tag to help them make a decision. To be honest, that’s how a lot of people operate, and there’s nothing wrong with that, but there’s another way to …