History it’s a part of everything we do. Each decision we make today is based on the history and experience of yesterday, and the day before that, and the day before that, etc… The same goes for us in work. Each company, position, offering, or service we create has a history behind it. The history is always a series of experiences, decisions made and not made, people involved, and outcomes produced. It is our job as marketers to be able to understand the history and then serve people to craft their story of how it came to be.

History teaches us, stories not only teach us, they inspire us. Always remember this, all Stories come from hiStory.