It is too easy to live in the bubble of creation. We get trapped in the mentality, “I built it, so of course it’s awesome, and everyone will love it.”
Who did you talk to before building and creating that website? Was the problem made up, or was it something real that you could document?
This post is not meant to discourage, rather, it is to encourage you to do a little research before spending resources.
It is to encourage you to work smarter, not harder. This post is to encourage you to build the house without forgetting about the foundation.
It is to encourage you to do things a little smarter and better.
What are the steps to take before producing a product or service?
Take some time and do a simple survey on social media, Survey Monkey, or Google. Ask your peers. You don’t have to give away your entire idea, but you do need to vet the problem to see if it is big enough to justify solving.
Otherwise you will have no customers.
The idea here is to serve other people by solving their problems. Our job is to find the common problems everyone has, and then offer a solution for them. If you really understand the problem, people will gladly buy the solution for it.
It is always easier not to vet an idea, — because it’s personal, — because it’s risky.
Consider the possibility that they might not need your solution? What happens then?
What happens to all the time, money, and effort that went into making it? What if a few more tweaks would make it a homerun? Wouldn’t that make it worth asking a few questions? Wouldn’t that be worth finding out before you invest your resources?
Let’s take this idea in-house and apply it to the work that we do. As you read the next section, keep your job in mind. Let me bring you into my world for a moment:
Say you’re designing content, but before you even get started, ask yourself: Are you open the ideas and criticism of others?
When I first started designing, I loved to show everyone my work. It was “my work.” I was proud of my creation. I would get upset when my work was critiqued. It felt like they were critiquing me directly.
Lol, I would get so upset about it.
I mean, come on! “How dare they” critique my labor of love? My passion? My work?
How dare they tell me that it was missing something? I built it, so of course it’s awesome!
Admittedly, it is so easy for us to attach our hearts to our work, especially when we love it. It’s ok to love what you do, but when critique needs to happen we shouldn’t take it to heart.
The idea could be missing a few pieces, or it could be poor timing. Everyone has great ideas, but sometimes they aren’t the right idea for that moment.
We need to rely on team members if we are going to succeed.
Relying on a team means being receptive to others and their feedback. When it becomes only about me, that’s when I become the problem.
Our work is only successful when it includes those around us.
The same thing happens when we are building a service or product. We need to rely on others to help vet, create, refine, and change us.
Only then will our ideas become something great.