Many of us are looking for worthwhile work. That means work that matters, work that changes and shapes with the demands of servitude required. Work that is founded on principle. The factory model is dead, but a new wave of service and purpose is being caught by some entrepreneurs, business owners and service professionals. Even product-based companies are transitioning to …
Connect.
Fire & Hammer offers branding and digital marketing through in-depth discovery of small and medium sized businesses so that they can make better connections online. Marketing has always been about attention, but because there’s so much noise in the world today, businesses have to connect with their audience to win. Just getting attention without connecting won’t work anymore. And to …
Your brand and website software updates
A brand is the reputation of an organization, product or service. It’s the gut feeling people have. An example of this is think about Nike or McDonalds, and you have a gut feeling about them. This all is part of their branding. An organization’s website, logo and messaging are all part of their overall brand. These are all tools to …
Why is my website not secure?
If your website is not secure like any of these pictures: …then it’s an issue that Search Engines take seriously, and it can greatly affect your brand. Throughout the history of the internet, websites have been used for malicious activity, and tactics have evolved over time. One major historical problem was websites not transferring user-inputted data securely. This meant that …
Branding’s Little Brother, Culture
This post closely follows one of the last posts I made about branding. In that post we talked about a what branding was, how to see it, how to think about it. The idea behind this post is how to think about company culture. If branding is the right hand of a company culture is the left hand. You cannot have one …
The “What’s What” of Branding
Well, the internet is down. Our neighbors cut the line outside, so I have just been writing all day about lots of different topics and you know what? It occurred to me to talk about branding. I’m going to help bring it into perspective and shed some light on this monster. So… branding. I talk to a lot of people about …