I haven’t read the book Purple Cow by Seth Godin, but from what I’ve heard, the point is that a Purple Cow is memorable, while a black and white cow is not.
Why not be purple? Is it scary? What’s wrong with having lots of attention and being remembered?
Idk if people expect fakeness, or if fakeness is so normal that we’re desensitized to it and have accepted it?
I believe deep down some people are looking for something real.
Something authentic.
Do you want your customers to be people who want something real, or something fake?
Purple Cows attract purple customers.
