A customer recently told us about an urgent issue in their business. They were getting notified by their customers that their email was sending bounce-back messages. We looked into the issue and discovered that their website was also down. Upon digging further it turned out that they had not renewed their domain name. It had been expired for a whole work-week.
The customer didn’t know that their domain name needed to have it’s payments renewed. It turns out that a former partner in the company was receiving notification emails that the domain needed to be renewed, and he hadn’t bothered to tell anyone. The domain expired silently, and then something as mission-critical as email failed as a result.
Once the domain was renewed (payments were made) everything started working again, and after a brief time of propagation it became 100% functional.
How much did it affect their business that their email and storysite were down for a work-week?
In order to prevent this issue from happening again the domain is now being managed by Fire & Hammer.
Why not farm out technology concerns to simplify the business and avoid mission critical technology mistakes?