Many of us are looking for worthwhile work. That means work that matters, work that changes and shapes with the demands of servitude required. Work that is founded on principle.
The factory model is dead, but a new wave of service and purpose is being caught by some entrepreneurs, business owners and service professionals. Even product-based companies are transitioning to an emphasis on service over product.
What we’re seeing is a transition. 40 years ago there was a demand for the best product based on features or benefits. Now we’re seeing many products have reached a peak of optimization, so choosing based on performance alone doesn’t really make a difference.
There’s a word floating around, “brand” and it ties back in to service.
If you look at a company like Chick-Fil-A they’re focused on their service first, not the product. They’re focused on the way you feel and the engagement you have. They’re focused on satisfying your beliefs that Chick-Fil-A is awesome, and they want to lead you to a new experience beyond your current beliefs of what great service is.
This drive makes them one of the best service companies in the world. They’re doing worthwhile work. They’re impacting people’s lives to provide intangible change, like hope, joy, happiness, and peace. Meeting expectations and exceeding them over and over through discipline, process and a servant’s heart.
The point is, Chick-Fil-A is just a great example of an organization doing worthwhile work.
Other brands we’ve seen are Bradford Wellness Co., a CBD dispensary. Their focus is to bring education and transformation to a market that is rapidly growing and has an education gap. The average consumer doesn’t know much at all about CBD as a product, and since it was legalized in 2018, CBD products are being sold everywhere. Instead of focusing on the product, they’re focusing on the worthwhile work of how the product can make a difference in someone’s life. Their goal is their customer’s life being better, and the production of their product follows that aim.
A heart of service leads the product. That’s why Apple makes products that are so simple and easy to use. It’s design for the customer, not just to make a better product.
Apple is a prime example of how service-oriented design leads product. Apple’s success in the industry can be attributed to its focus on its customers and their needs. Instead of focusing on making the most advanced products, Apple puts the customer experience first by creating products that are simple and easy to use.
When it comes to work, most of us are looking for something that is worthwhile. That means work that matters, work that changes and shapes with the demands of servitude required. Work that is founded on principle.
So what does this mean for you? It means that if you want to do work that truly matters, you need to start serving others instead of selling them things they may not even need.
