A brand is the reputation of an organization, product or service. It’s the gut feeling people have. An example of this is think about Nike or McDonalds, and you have a gut feeling about them. This all is part of their branding. An organization’s website, logo and messaging are all part of their overall brand. These are all tools to …
Why is my website not secure?
If your website is not secure like any of these pictures: …then it’s an issue that Search Engines take seriously, and it can greatly affect your brand. Throughout the history of the internet, websites have been used for malicious activity, and tactics have evolved over time. One major historical problem was websites not transferring user-inputted data securely. This meant that …
Brand Perception: How Your Website Affects Customers
Here’s a quick summary of this post in audio. Having a website is great, and so is having customers. This post will walk you through how your website affects people, and I hope you get some ideas for how to use your website more effectively. How does your website affect the people who visit it? And what value is being …
Identifying Your Threats
So many times in our businesses we look at the outside to identify our biggest threats, aka our problems. We are always thinking about what the next best software is that will better our processes, or how we need to find the next best piece of equipment because it will solve this issue we’re having. Don’t get me wrong…
